Rack Cards (Cards)
A Versatile Marketing Tool for Tourist Destinations
Rack cards are very popular among theme parks, restaurants, entertainment venues, and other tourist destinations. They can be found at hotel lobbies, airports, information centers, rest areas, and just about anywhere tourists hang out. But they’re not just for the entertainment and food industry.
Using Rack Cards for Trade Shows and Direct Mail Campaigns
You can also find rack cards at some of the best tradeshow booths as quick and easy information snapshots about your business. They sport your amazing graphics and are easy to slip in a purse or tote bag and stand out among a sea of flyers. Typically, these cards are 4” x 9” or similar in size and fit nicely in a business-size envelope for effective direct mail campaigns.
Product Features:
- These cards are printed on heavy card stock.
- Choose from coated or uncoated options.
- Cards are printed in vivid full color.
- Suitable for information racks that display rack cards.
Specifications:
- Upload a print-ready file in PDF format.
- 300 dpi print resolution is suggested.
- Save your PDF file in CMYK.
File Formats: PDF Press Ready
To set up prepress files, convert images to CMYK color mode, ensure a minimum 300 dpi resolution, add a bleed (extra space) to the edges, and include crop marks for trimming. Properly embed or outline fonts, check for safe zones for important text, flatten transparencies, and save the final file in a printer-recommended format, typically a high-resolution PDF, ensuring everything is sized correctly.
File Preparation Checklist
- Resolution: Make sure all your images have a resolution of at least 300 dpi (dots per inch) to prevent pixelation in print.
- Color Mode: Convert your document's colors from RGB to CMYK, as CMYK is the native color mode for most printing presses.
- Bleed: Add an extra 1/8" (3mm) of image area around the trim edge to account for cutting.
- Safe Zone: Keep important text and graphics at least 1/8" away from the trim edge to ensure they aren't cut off.
- Fonts: Embed all fonts or convert them to outlines to ensure they appear correctly, regardless of whether the we has the fonts installed.
- Crop Marks: Include crop marks to indicate the final trim size of your project.
- Flatten Transparencies: Flatten any transparency effects to avoid potential issues during printing.
- File Format: Save your final file as a high-resolution PDF using the printer's recommended settings.
- Proof-read: Carefully proofread the file for any spelling or grammatical errors and perform a color proof.
- Imposition: If it's a multi-page document, ensure it is set up for imposition, which arranges pages for efficient printing. Always check with our customer service representative for our file specifications and preferences, as requirements can vary by project.
Paper Options:
- 80lb Gloss Cover
- 80lb Matte Cover
- 100lb Gloss Cover
- 100lb Matte Cover
- 14pt C2S Gloss Cover
Finish:
- Choose from Glossy UV Coated 1 side or 2 sides.
Available Sizes:
- 4” x 9”
Printing:
- Full-color printing can be provided on one side or both sides of the card
Quantity:
- Min: 25
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